Turn the Key.
Reactivate.
Your CRM holds thousands of leads who test-drove, inquired, and walked away. Ignition brings them back — not with discount blasts, but with personalized nudges timed to lease maturity, trade-in equity, credit score changes, and inventory arrivals.
Gross Profit Sitting Dormant
based on 4,200 contacts · 14mo avg dormancy
Monthly Leakage
$0
Recoverable w/ Ignition
$0
"Every idle lead is a deal driving off your lot."
No form. Your estimates pre-load into the demo.
Catch them before the competitor does.
Lease-end is the highest-intent moment in a customer's ownership cycle — and your competitors know it. Ignition fires a three-touch sequence starting 90 days before maturity, surfacing their current equity position, loyalty upgrade pricing, and a personal note from their original rep. Average time from first email to showroom visit: 18 days.
Performance Benchmarks
Insight: Leads contacted 90+ days before lease end convert at 2.4× the rate of those contacted in the final 30 days. Timing is the entire edge.
Your Honda Accord lease — 60 days and some options worth knowing
Hi Sarah,
Your 2022 Accord lease wraps up on April 14th. Before you start shopping around, I wanted to show you where you actually stand.
Based on current residual values, you're looking at roughly $1,200 in equity — and Honda's loyalty program has a $750 pull-ahead available that most people don't know about.
Mike Torres · Riverside Honda · (951) 555-0174
Their used car is worth more. They don't know it yet.
Used-car market volatility creates equity windows that open and close in weeks. Ignition monitors real-time auction and retail data against your dormant leads' vehicle profiles. When a favorable window opens, they receive a personalized equity alert showing their estimated trade-in range — no pressure, just information. The urgency is genuine because the window is real.
Performance Benchmarks
Insight: Equity-window emails sent within 48 hours of a market spike outperform delayed sends by 3.1×. Ignition monitors daily and fires automatically.
Your 2021 RAV4 — the market just moved in your favor
Hi James,
Used RAV4 values in your trim level have climbed 11% in the last 60 days. Based on your mileage and condition, we're estimating your trade-in at $24,500–$26,800.
Three months ago that same vehicle was worth about $22,000. That gap closes fast — and it's the difference between a deal that works and one that doesn't.
Kevin Park · Pacific Coast Toyota · (310) 555-0192
The score changed. The payment changed. Tell them.
A 40-point credit score improvement can shift a customer from 12.9% APR to 6.4% — a $180/month difference on a $35,000 vehicle. Ignition detects bureau signals when a dormant lead crosses a financing threshold and instantly recalculates their estimated payment on the vehicle they test-drove. No mention of past challenges. Only the new opportunity.
Performance Benchmarks
Insight: Credit improvement triggers have the highest open rates of any sequence — because the subject line carries genuine news, not marketing. Customers open it because they're curious about themselves.
Your financing picture looks different than it did last year
Hi Priya,
When you came in to look at the CR-V last spring, the numbers weren't quite where you needed them. A lot can change in a year.
Based on current rates, the same vehicle now pencils out at approximately $389/month — that's $160 less than what we quoted you before. I'd love to show you the full picture.
Angela Torres · Riverside Honda · (951) 555-0174
Bring them in for service. Keep them for a sale.
Service visits are the highest-trust touchpoint in the dealer relationship — and the most overlooked reactivation channel. Ignition identifies leads whose vehicles are overdue for scheduled maintenance and opens a service conversation first. The sales hook is secondary and subtle: a personal note that a new model matching their profile just arrived. No pressure. Just the right car at the right moment.
Performance Benchmarks
Insight: Customers who visit for service are 4.8× more likely to purchase within 90 days than those who receive a cold sales outreach. Service is the funnel.
Your Camry is due for an oil change — and we have something to show you
Hi Robert,
Your 2020 Camry is coming up on 7,500 miles since your last service. We'd love to get you in — we're running a complimentary multi-point inspection through the end of the month.
While you're here, I'd also love to show you the 2025 Camry XSE we just took in on trade. Thought of you immediately.
David Chen · Pacific Coast Toyota · (310) 555-0192
The exact car. A 24-hour window. Their name on it.
When a vehicle matching a dormant lead's test-drive profile arrives in your inventory — trim, color, option package — Ignition fires a first-look alert before the car hits your public lot. The lead gets a genuine 24-hour exclusive window. The scarcity is real. The urgency is earned. Average response time from send to inbound call: 4.2 hours.
Performance Benchmarks
Insight: First-look inventory alerts have the highest click-through rate of any trigger type. Specificity — exact trim, color, option package — is what makes them open.
The exact Pilot you wanted just came in — 24-hour first look
Hi Michelle,
You came in last August looking for a 2024 Pilot TrailSport in Sonic Gray Pearl. We didn't have it. We do now.
It just cleared inspection this morning. Before it goes on the lot tomorrow, I wanted to give you first look — no pressure, just the car you wanted.
Carlos Rivera · Riverside Honda · (951) 555-0174
Numbers that close
deals, not just emails.
Aggregated across 180+ franchise dealers and regional auto groups. Updated quarterly from live campaign data.
0
Avg Open Rate
vs. 19.2% industry avg
0
Avg Reply Rate
across all trigger types
0
Revenue per Contact
vs. cold outreach
0
Avg Time to Reactivation
from first send to visit
0
Avg Recovered Gross
per reactivated deal
0
CRM Integration Rate
DMS connectors ready day 1
Trusted by dealers running these DMS platforms
From dormant list
to booked appointment.
“We had 6,200 contacts in our CRM who hadn't heard from us in over a year. Ignition pulled 218 of them back in the first 90 days. That's 14 deals we would have written off.”
Marcus Delgado
General Manager · Riverside Honda, Riverside CA
“The lease maturity trigger alone justified the annual cost in the first quarter. Our finance office now sees it as a pipeline, not a list of old names.”
Jennifer Kowalski
Marketing Director · Great Lakes Auto Group, Cleveland OH
“What sold me was the credit improvement trigger. We had a customer who walked out 16 months ago — Ignition caught the score change and she came back in and bought a Pilot.”
David Chen
Dealer Principal · Pacific Coast Toyota, Torrance CA
“The inventory match emails get the highest open rates we've ever seen. Customers appreciate the first-look window — it feels like a service, not a blast.”
Amara Osei-Bonsu
BDC Manager · Sunbelt Ford, Atlanta GA
Your reactivation playbook
takes 20 minutes to build.
Connect your CRM, define your triggers, preview your first sequence. No six-week onboarding. No professional services fee. The first reactivation email goes out within 48 hours.
No form on this page. Your estimator inputs pre-load into the demo scheduling flow.